The Wine and Spirit Collective

A marketplace built for brands, not instead of them

The Wine & Spirits Collective (WASC) exists to make selling wine and spirits simpler, smarter, and more connected, without taking control away from the brands that create them.

Our mission is to create a single, trusted marketplace where wine and spirits brands can showcase and sell their products directly to consumers, while remaining fully in control of their business.

One marketplace. Your brand, your rules.

WASC is not a wholesaler or a traditional retailer.
It’s a marketplace designed to work with your existing setup, not replace it.

Brands connect their current ecommerce solution, whether that’s Shopify, Adobe Commerce, BigCommerce, WooCommerce, or another platform, directly to WASC. Your products, pricing, availability, and brand identity stay exactly as you define them.

You decide:

  • What you sell

  • How it’s priced

  • How it’s presented

  • How much stock is available

WASC simply provides the marketplace where customers discover and purchase.

How it works

  1. Connect your ecommerce platform
    Seamlessly integrate your existing online store with WASC, no need to recreate all the products or change how you operate, once connected the system will import from and keep in sync with your excisting ecommerce solution. Sycn orders back to your ecommerce solution for you to fulfill.

  2. List your products on WASC
    Your range appears within the WASC marketplace alongside other quality wine and spirits brands.

  3. We manage the customer journey
    WASC handles the customer-facing experience, from discovery to checkout and customer service.

  4. You fulfil the order
    Orders are passed directly to you. You simply pick, pack, and deliver the product to the customer.

Built to support growth, not complicate it

By removing the need to manage another standalone sales channel, WASC allows brands to:

  • Reach new customers through a dedicated wine & spirits marketplace

  • Increase online sales without losing brand control

  • Simplify operations while maintaining direct fulfilment

  • Focus on what matters most, creating exceptional products

WASC acts as the connection point between brands and customers, not the gatekeeper.

A collective, not a compromise

The Wine & Spirits Collective is built on collaboration.
A place where independent and established brands can stand side by side, retain their identity, and sell on their own terms — all within one curated marketplace.

If you already sell online, WASC helps you sell more, without asking you to give up a large portion of your margin.